June 16, 2019


Never-before-seen, multi-million dollar renovation in a new era for the legendary nightclub and restaurant
Dubai (Thursday, June 13, 2019) – Recognized for providing unforgettable culinary and nightlife experiences in MENA region, international hospitality group Pragma Group has yet again raised the bar with the technology-driven and dramatic transformation of its flagship Cavalli Club, Restaurant & Lounge at Fairmont Hotel, SZR, Dubai.
The iconic mega-club will unveil today, Thursday, June 13, 2019, the new multimillion-dollar look, designed by famous Italian architect Italo Rota with a new animal pattern of the Italian designer Roberto Cavalli.
Cavalli's innovative use of technology enhances the interaction and storytelling to create an immersive, sensory, and celebratory experience. New Cavalli Club, Restaurant and Lounge will break down silos between entertainment, art, and technology, which will set the benchmark for luxury nightlife in Dubai and throughout the world.
Since opening its door almost 10 years ago, Cavalli Club, Restaurant & Lounge has been dedicated to preserve and honor excellence and connect generations in the restaurant and nightlife industry.
The new "Hall of Fame" entrance is presenting all the national and international awards of the No. 1 nightclub in the MENA, named by the International Nightlife Association.
A futuristic tunnel with light installation leads guests to the main venue and to unique and secluded areas situated next to the dance floor, each one with its exclusive entry.
The Club boasts an iconic view on new Swarovski crystal chandeliers, with more than 700,000 Swarovski crystals. The grandiose centerpiece of the Club consists of a new zebra-patterned floor featuring theatrical lighting effects, video projections, and - first in the MENA region - the 12m long hydraulic-lift catwalk.
All choreographed to evolve throughout the night: during dinner and Club.
Above the hydraulic-lift stage appears the shape of a female silhouette - all in 24 karats gold mirror, for some extra glam!
Also located within the Club is the new exclusive Celebrity area, offering guests private entrance, prime views on the performance stage and new modern TV unit - for a special occasion and private parties.
The Roberto Cavalli Lounge is decorated with signature animal-print and shamelessly pricey 24 karats gold elements, worth more than one million AED and a new Swarovski crystals decoration.
This lounge features private seating areas and private access.
A revamped Blase Lounge remains the intimate, soundproof lounge for a VIP experience and exudes luxury. With a capacity of just 45 people, this is the ideal place for a private dinner or party.
Blasé has its own entrance and live entertainment to enhance the VIP experience.
At the new season's Grand Opening, the award-winning venue will introduce many unique elements never seen before in the MENA region...
A made-in-Italy robotic bar, a new majestic wine cellar hosting some of the most expensive and rare wines in the world - worthed more than a million US $.
A tailor-made vodka bar and a revamped -18 Degrees Ice Lounge.
A new Italian head chef is committed to delivering a new dining experience with inspiration drawn from the diverse landscape of various parts of Italy, France, and the Mediterranean coast.
New à la carte menu -  with an exclusive selection of various dishes and cocktails with high creative content.
And first in the world - Cavalli Club Dubai mobile application, dedicated to all the fans and lovers of the world-wide known Club. Clients will be able to make a reservation via the application, order the drinks in advance, have access to our membership, etc.
Cavalli Club, Restaurant and Lounge Dubai demonstrate that yet another time Pragma Group has incorporated state-of-the-art technology and stylish design elements to push the boundaries of the restaurant and nightlife industry not only Dubai but throughout the world.
Since its launch in 2009, Cavalli Club, Restaurant & Lounge has become one of Dubai's most glamorous venues. Currently Top 5 Clubs in the world and Number 1 in MENA region, thanks to a star-studded line up of international talent, from Sean Paul and Akon to Ferry Corsten and Erick Morillo, and a VIP guest list that has welcomed everyone from Will Smith to Jennifer Lopez, Cavalli Club Dubai consistently hosts the hottest nights in town. The award-winning restaurant serves a menu of refined Italian cuisine, while the sophisticated lounge offers expertly mixed drinks, premium beverages and an extensive list of the finest vintages. Roberto Cavalli's signature touch shines through every detail, from the Swarovski crystal adorned walls to the gleaming black quartz flooring, drawing in a chic and discerning crowd that knows how to party in style. https://dubai.cavalliclub.com
Pragma Group is an organization that balances the art and science of business. Since launching in 2003, the company focuses on lifestyle and technology, two essential areas of today's modern world. Pragma Group blends skill and investment to grow brands within these two industries, using the most effective business models and partnerships to make it happen.
Pragma is a UAE based company that has chosen Dubai for its headquarters to run the international operations in Europe and the Middle East. The group's approach is consistently smart, maintaining integrity in all aspects, whilst working with international partners to test concepts in Dubai and the region, as well as expanding them to the international markets. Pragma Group's experience is vast, building a number of businesses from the ground up, creating a well-structured family of companies. For more information, visit https://www.pragma-group.com

Updated June 16 2019 14:11